(via TheNewswire)

Calgary, Alberta, Canada – April 1, 2024 – TheNewswire – CE Brands Inc. (TSXV: CEBI) (“CE Brands” or the “Company”) today announced the resignation of Stephen Smith from its Board of Directors and his role as Chairman of the Audit Committee, effective immediately.

Mr. Smith’s decision to step down is for personal reasons, and he remains a strong supporter of the Company and its future prospects. He served on the Board since June of 2021 and has been instrumental in guiding the Company through a period of significant growth.

“On behalf of the entire Board of Directors and management team, I would like to express our sincere gratitude to Steve for his dedicated service and valuable contributions to CE Brands,” said Kalvie Legat, CEO of CE Brands. “His experience and leadership have been invaluable, and we appreciate his unwavering support of our strategic direction and product lines.”

The Board of Directors is in the process of identifying a qualified candidate to fill the vacancy on the Board. The Audit Committee will continue to function under the leadership of Tyler Rice until a new Chairman is appointed.

About CE Brands

The Company develops products with leading manufacturers and iconic brand licensors by utilizing proprietary data that identifies key market opportunities.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information about CE Brands, please visit www.cebrands.ca.

To be added to the CE Brands’ distribution list, please register at www.cebrands.ca/investors.

Forward-Looking Information

This news release may contain forward-looking statements that reflect CE Brands Inc.’s current expectations about its future performance and capabilities. These statements are made based on assumptions and estimates and are subject to risks and uncertainties. Actual future results could differ materially from those currently anticipated. The statements are not guarantees of future performance. CE Brands Inc. does not undertake any obligation to update or publicly revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except to the extent required under applicable securities laws.

Further Information

For further information about CE Brands, please contact:

Kalvie Legat

Interim CEO

403-560-9635

ir@cebrands.ca

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